Sirius Stuff

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MyAd Display Case for businesses

June 25, 2008 at 06:06 AM | categories: Startups | View Comments

We’re starting to talk about some of the things that we’ve been working on with One of my favorite features is the Display Case, which lets you put items you’ve posted on MyAd in a widget on your own site.

Many businesses have a site that doesn’t get updated very often. This is an easy way for a business to show what they have to offer on their own site.
Example of a display case

Good summary of FaceBook

November 22, 2006 at 11:11 AM | categories: Marketing, Startups | View Comments

There’s an excellent summary of how FaceBook came to be and what its possible valuation might be at: » Facebook Case Study: Offline behavior drives online usage - Startup Review Blog

Excellent case study and analysis of HotOrNot

November 22, 2006 at 11:11 AM | categories: Marketing, Startups, Web | View Comments

Nisan Gabbay has an excellent analysis of the site at Case Study: Mixing free and premium services

My wife and I celebrated our fifth wedding anniversary a few months
ago.  I’m happily married, so I haven’t visited HotOrNot in years.   I was fascinated by the description of the dating service, which I don’t think they offered when a friend first told me about the site. 

“Thus HOTorNOT was able to fill some pretty basic human needs in a way
that no other online service had before. This would later translate
into financial success once HOTorNOT offered its premium dating service
because their cost of customer acquisition was so low - zero. The
largest cost associated with operating a traditional online dating site
is the cost of customer acquisition, which even for successful sites
can be 50% (or more) of revenue. Because HOTorNOT attracted users with
its free rating service, it could offer its dating service for the low
price point of $6 per month. This is a price that traditional dating
sites can’t compete with because it generally takes $15-$30 to acquire
a subscriber for a traditional dating service.”

I wouldn’t think that advertising would be very appealing on the site except to a few advertisers like Budweiser.  So the idea of adding dating as a way to make money seems terrific.   As the article says:

“Pay $30 a month to troll through profiles? Hell no! Pay $6 to contact a
hot girl who already said she thinks I’m hot too? Probably.”

Neat to see somebody come up with a way to compete not only with the usual paid dating sites (Match, eHarmony, Yahoo) but also with Craigs List and PlentyOfFish.

Can’t recommend this article - if you’re into web startups - highly enough.

Nice to see MyPages revisions

August 18, 2006 at 08:08 AM | categories: Startups, Portland | View Comments

It’s good to see that MyPages is changing to be more interactive.
Portland Yellow Pages and Portland, OR Guide by » Blog Archives » Hello again, Portland!

Something neat is the ability to link to specific businesses:

BodyAware Massage -

Why I don’t subscribe to Netflix

July 26, 2006 at 07:07 AM | categories: Startups | View Comments

Do you use Netflix?  Did you ever use Netflix?  I did and ended up cancelling after a few months.  The problem was, I didn’t want to dedicate 2 hours of my time to watching a movie.  200 hours/month or more of time surfing the net was OK but hey, that’s another story.  Having access to a huge supply of movies didn’t change that.  There just weren’t that many movies that I really wanted to watch. 

Nicholas Carr references an article in The Wall Street Journal talking about this.  Yeah, I got the movies I wanted to see but then they started sending me the movies I thought I was supposed to see.  And wow, I didn’t really want to watch a lot of them.

Eventually I got tired of having 3 movies I didn’t want to see around the house and cancelled.  Glad to hear I’m not alone.