Sirius Stuff

Eric Sink writes a great article called “This Blog Entry is Urgent” and it includes:

# When I see an envelope that says, “Do not discard this envelope”, I know immediately that it will be safe for me to throw it away unopened.

# When I see an envelope that says “Special Offer”, I know with certainty that the offer contained therein is not special, and was in fact distributed to everybody with a pulse.

# When I see an envelope telling me that Ive won, I see a completely unambiguous message. There could be no clearer way to communicate to me that I have in fact not won anything at all.