Laura Ries has a great article about Wal-Mart testing a high-end store in Texas.

$500 bottles of wine at a Wal-Mart? What's the message here?

This is especially interesting coming on the heels of her article about how to properly segment: Scion, Toyota, Lexus or Old Navy, Gap, Banana Republic. Wal-Mart, Wal-Mart, Wal-Mart? Don't think so.