Sirius Stuff

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TipToeTurtle.com - neat concept, easy to do business with

January 26, 2008 at 01:01 AM | categories: Marketing | View Comments

I ordered from BicycleTrailers.com a Baby Jogger Tailwind trailer that I ended up returning. I ended up returning it mostly because it had no storage room at all. I’m toting my son in the trailer and he needs his lunch, sometimes a change of clothes, etc. And it’s nice to have that behind him where he can’t get at it. The trailer itself, while a bit on the heavy side, was extremely well built and had some very nice touches compared to our Burley LadyBug trailer. It seems likely that the Baby Jogger folks were aiming this at people who want to jog with young kids and that having no storage room was a feature, since the missing space gives a runner room for their legs to step forward.

Part of the packaging was a flyer from the parent company TipToeTurtle.com . As well as BicycleTrailers.com, they have 8 other domain names that focus on high chairs or travel beds or child carriers and so on. They seem like a really nice, organized company.

I was expecting to have problems when I sent the trailer back - it’s never as easy to package it back up . However, they were as fast and responsive with updates on receiving the trailer and processing the refund as they were on the order. I would happily do business with them again.


Kodak and their great video…

June 19, 2007 at 06:06 AM | categories: Marketing | View Comments

Found a link to this Kodak video from Jason Calacanis’ blog. His article about Kodak video… “winds of change” has one word: genius.

It is a phenomenal video. Too bad that Kodak’s web site is messy and confusing and has nothing of interest to me. For me, the video just brought home how much they don’t matter to me. I can’t remember the last time I bought a Kodak product. I suppose that they do sell paper and stuff like that to Walgreens or Costco or wherever I get the few photos I want on paper printed out.

But it could be Fuji or Xerox or whoever for all I care.


Buzz Monitoring and Tracking

January 28, 2007 at 01:01 AM | categories: Marketing | View Comments

Not that it applies to this blog at all but Web 2.0: Buzz-Monitoring and Tracking | Smashing Magazine is a nice write-up of some solutions and I need to look at it more closely.

I’ve been trying to use Google notebook to track things but it’s not working so well for me.  The interface is kind of clumsy.  Need to get back and try it some more, I guess.  In the meantime, I can use the blog to call attention to articles that are useful for me and for my hordes of readers.  :-)

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Good summary of FaceBook

November 22, 2006 at 11:11 AM | categories: Marketing, Startups | View Comments

There’s an excellent summary of how FaceBook came to be and what its possible valuation might be at: » Facebook Case Study: Offline behavior drives online usage - Startup Review Blog


Excellent case study and analysis of HotOrNot

November 22, 2006 at 11:11 AM | categories: Marketing, Startups, Web | View Comments

Nisan Gabbay has an excellent analysis of the site at HOTorNOT.com Case Study: Mixing free and premium services

My wife and I celebrated our fifth wedding anniversary a few months
ago.  I’m happily married, so I haven’t visited HotOrNot in years.   I was fascinated by the description of the dating service, which I don’t think they offered when a friend first told me about the site. 

“Thus HOTorNOT was able to fill some pretty basic human needs in a way
that no other online service had before. This would later translate
into financial success once HOTorNOT offered its premium dating service
because their cost of customer acquisition was so low - zero. The
largest cost associated with operating a traditional online dating site
is the cost of customer acquisition, which even for successful sites
can be 50% (or more) of revenue. Because HOTorNOT attracted users with
its free rating service, it could offer its dating service for the low
price point of $6 per month. This is a price that traditional dating
sites can’t compete with because it generally takes $15-$30 to acquire
a subscriber for a traditional dating service.”

I wouldn’t think that advertising would be very appealing on the site except to a few advertisers like Budweiser.  So the idea of adding dating as a way to make money seems terrific.   As the article says:

“Pay $30 a month to troll through profiles? Hell no! Pay $6 to contact a
hot girl who already said she thinks I’m hot too? Probably.”

Neat to see somebody come up with a way to compete not only with the usual paid dating sites (Match, eHarmony, Yahoo) but also with Craigs List and PlentyOfFish.

Can’t recommend this article - if you’re into web startups - highly enough.